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IMP Digital Proudly Launches Brand-New Website

IMP Digital is proud to announce the launch of a brand-new website. BURLINGTON, ONTARIO, CANADA – IMP Digital has launched a brand-new website, complete with the latest in web design and search engine optimization. Web visitors can learn more about IMP Digital, the services offered and the benefits of working with this innovative digital marketing…

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What You Need to Know About Website Content in 2021

The content published to your website can make or break visibility in search engines. To put it simply, the standards for blogs, website copy and content of all ranges by search engines, such as Google, is ever changing. Recently, Google has made a series of updates that emphasizes the importance of quality content, rather than…

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The Importance of Having a Fully-Accessible Website

It’s more important than ever before to have a strong online presence. Your website can act as the foundation for your business online and an anchor for other digital marketing initiatives. From your social media platforms to Google My Business profile and more, your online presence heavily relies on your website. In order for your website to fulfill its purpose and serve all users effectively and equally, it’s imperative that it is fully accessible to all.

In this article, we will take a closer look at what having a fully-accessible website means, why it’s important and what you can do to ensure it’s compliant with all guidelines.

20 Digital Marketing Terms and What They Mean

20 Digital Marketing Terms and What They Mean

Whether you work with a digital marketing agency, for an agency or are new to the world of digital marketing altogether, there may be some terms that are unclear to you. While it’s easy to get lost in the jargon of a specific industry, our experts at IMP Digital Marketing do their best to take the time to break down certain terms and other jargon that could be confusing to clients and other readers if they don’t understand what they mean.

In this article, we take a closer look at 20 digital marketing terms and break them down one by one to help you gain a better understanding of what they mean.