local seo

Local SEO – 6 Simple Tips to Optimize Your Business for Local Search

Your online presence dominates in modern business strategy and success, and when you rely on the individuals in your community to keep your business thriving, your local SEO is vital. Knowing how to ensure your business shows up in online search results will help enhance your visibility and make it easy for every potential customer…

cookie policies

What Website Cookies Mean for You: Decoding Cookie Policies

When you visit a website, click a link, or fill out a form, do you ever get a message saying that the site employs “cookies?” You might have ignored it or clicked “accept” before fully considering the repercussions. You’re not alone if this describes you. However, many Internet users still have no idea what cookies…

a website design being displayed on various forms of technology

Website Design in 2023: Everything You Need to Know To Succeed

Your website is a vital aspect of your online presence and is often the first introduction you have to your potential customers. While a stunning website design with flawless customer navigation has some significant influence over how well people respond to your brand, the online space is ever-changing, and keeping up with it is essential…

organic search engine optimization SEO

Organic Search Engine Optimization (SEO) – Why You Need it and 4 Easy Ways to Boost Yours

Knowing how to get in front of your customers is essential, and implementing powerful organic search engine optimization strategies helps make that happen. There are more businesses online than ever, making your digital marketing efforts a vital aspect of your success. When potential customers begin searching for services or products you offer, you want your…

content writing - man typing on his laptop

Content Writing 101: Everything You Need to Know to Boost Engagement in 2023

Did you know that 70% of consumers learn about a business from the articles on their site? Content writing has come a long way, and knowing how to create the perfect article to draw your audience in and provide a quality experience each time, is essential. In fact, 60% of customers reported feeling more confident…

Person shaking hand with customer

Signs It’s Time to Take Your Business Online

Taking your business online is an important decision for any company. Benefits such as streamlining orders, offering better customer support, and higher sales all come with moving online. Businesses with websites and social media presences are easier for customers to find. This means more opportunities for sales as well as higher customer satisfaction. There are…

Man on tablet exploring different apps for Digital Marketing

Our Favourite Digital Marketing Apps, Tools and Technology

With over 20 years of industry experience, our team of professionals at IMP Digital have used our fair share of technology. We have tested hundreds of apps, tools and technologies, determining which ones will help us to do our jobs in an efficient and consistent manner, to deliver the highest quality of results to each…